What Is SERP?
SERP is an acronym that stands for Search Engine Results Page. In layman language, it is the results that are returned when a person feeds some keywords in the search engine. Usually, the results are confined to a very large number of pages. A person instead of going through all of them tends to just refer to the listing of websites on just the first or second page.
In other terms, SERP is just a list of websites that contain the keyword or keywords (as the case may be), which were used for the search itself.
What is SEO?
SEO is an acronym for Search Engine Optimization. The work of an SEO company is to improve the listing of a given website on an organic search engine. In short, SEO individuals are tasked to make their client website appear in the first few pages of the search results listings of any unpaid search engine. This improves their visibility and the chances to turn up good business.
SERP Analysis Tutorial for SEO Testing
Importance of SERP
SERP is a very dominating aspect of website development. No website is ever considered successful until it is able to make a place for itself on the first page of search engine results. But the most important question is – why is SERP so Important? SERP is important for the main reason that it generates more business for the company whose website gets first page listing. Apart from this, the importance of SERP can be garnered from the below mentioned points:
- More Traffic on Website – ruling the search engines brings forth more visitors to the website. As more and more people frequent the website it becomes increasingly popular. As a result your brand can make a name for itself within no time. More traffic to your website will guarantee continued interest in your product.
- Effective Marketing – having a popular website is a complete marketing gimmick all in itself. It is not only effective but also, cheaper that advertising on television and reaches a far larger number of people. You can promote your product or service on your website by comparing it with competition or by advertising its strengths. Similarly, you can let the public know how you want to change their lives with your commodity and maybe even give back something in return to the community.
- Good Market Reputation – a website that is popular or dominant on websites will automatically build a good market reputation. The owner of the website will have to work hard towards maintaining and improving this reputation.
- More Productive Business – all hits on the website will not translate to business. But a website that is most frequented due to its search engine friendliness, has a higher probability of turning up more and more good business.
Working from Melbourne, Australia we are a website design company that offers best services to its clients. Collaborating with us will definitely improve your visibility and popularity on the World Wide Web.